Role of the Sender

  • Article's photo | Credit Pumble

Within the intricate ballet of communication, where words are the precise steps and understanding the harmonious melody, the sender occupies the leading role. Communication barriers, like discordant notes, can disrupt the flow and threaten to unravel the performance. In our pursuit of uninterrupted clarity, let us delve into the dynamic role of the sender — the conductor orchestrating a symphony of connection.

Sender-Based Approaches to Eliminate Communication Barriers

Effective communication is a collaborative process with shared responsibility between the sender and receiver. However, the sender, as the initiator, plays a crucial role in ensuring clarity and understanding. This role involves several key considerations:

  1. Selecting the Type of Message:

    The sender's journey begins with selecting the type of message, a crucial decision that shapes the entire communication process. Whether verbal or nonverbal, written or oral, the sender must weigh factors such as the need for a permanent record, receiver acceptance, audience size, and message complexity. Each choice is a brushstroke on the canvas of effective communication.

  2. Selection of Appropriate Channel:

    Channels serve as the vessels through which communication flows. The sender must carefully choose the right channel to complement the message type. From written channels like emails and memos to oral channels like face-to-face conversations and video conferences, the sender's decision impacts the message's reception. Nonverbal cues, conveyed through gestures and facial expressions, add another layer to this intricate tapestry.

  3. Analyzing the Receiver:

    The sender's responsibility extends to analyzing the receiver, recognizing the diversity in their background, culture, and experience. Understanding the receiver's knowledge, interests, attitudes, and emotional reactions lays the foundation for effective communication. Each receiver is unique, requiring a tailored approach to ensure the message resonates.

  4. Using the You-Viewpoint:

    The sender's communication prowess shines through the adoption of the "You-Viewpoint." This approach prioritizes the receiver's perspective, guiding the sender to craft messages that align with the audience's understanding and acceptance. It empowers the sender to influence ideas, provide adequate explanations, and use language that resonates with the receiver.

  5. Facilitating Feedback:

    Feedback is the crescendo in the symphony of communication. The sender must actively seek confirmation that the message has been understood. Direct or indirect requests for response, assistance in eliciting feedback, and creating avenues for easy communication ensure that the sender's objectives are met. Feedback is the compass guiding the sender towards effective communication.

  6. Maintaining Verbal and Non-verbal Congruence:

    Words and gestures are harmonious partners in communication. The sender must ensure that verbal and non-verbal cues are congruent, reinforcing the intended message. Consistency between words and facial expressions enhances the sender's credibility and prevents confusion, ensuring that the audience receives a coherent and authentic communication experience.


In the intricate ballet of communication, the sender dons the hat of a skilled conductor, directing a symphony that transcends barriers. By meticulously selecting message types, channels, understanding receivers, adopting the You-Viewpoint, facilitating feedback, and ensuring verbal and non-verbal congruence, the sender becomes the architect of seamless and impactful communication. As the curtain rises on each communication act, the sender stands at the forefront, shaping connections that resonate long after the final note has faded.

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