Sender-Based Approaches to Eliminate Communication Barriers
SenderOpens in new window and receiverOpens in new window both share an equal responsibility in attaining perfect communication. However, a sender, being the initiator of the communication, plays a more active role. The sender may be a writer, a speaker, or one who simply gesturesOpens in new window.
Some measures that a sender should ensure at his or her end in this regard are:
- selecting the type of message,
- selecting the appropriate channel
- analyzing the receiver,
- using the you-viewpointOpens in new window,
- facilitating feedback, and
- Maintaining verbal and non-verbal congruence
We examine each of these as the discussion progresses.
To be able to select the appropriate type of message, sender must know the prevailing communication types and channels.
Senders must consider several things as they prepare to select the type of message they will send and the channel through which they will send it. Answering the questions listed in the Important Hints feature will help you make those choices.
Selecting Message Type
When you want to select the type of message and the channel with which to send the message through, you might ask yourself the following questions:
Communications generally travel from the sender to the receiver(s) through channels. It is important to select the correct channel to suit the message type. A message possessing valid content but delivered through a wrong channel may not get the result it would have otherwise got.
Analyzing the receivers involves finding out why they are receiving the message and how you can best satisfy their needs and requirements. People are different based on their educational background, culture, experience, to name but a few. There can be no two receivers alike.
The You-Viewpoint simply means that the sender (the initiator of communication) gives primary consideration to receiver’s point of view when composing and sending messages.
The You-viewpoint will make you—sender of the message—better informed to use your understanding of the receiver’s knowledge to influence the ideas you include and the amount of explanation you give. Moreover, you will be able to use words the receiver will understand and accept. Learn all about the You-viewpoint hereOpens in new window
Feedback is the culmination of any communication process. It confirms that the receiver has correctly understood the message. You would recall that appropriate receiver response is one of the goals of business communicationOpens in new window. To achieve this goal, you can:
When a job applicant submits a letter and a résumé to a company, he or she wants the receiver to respond by extending an invitation to interview for a job.
Our wordsOpens in new window and gesturesOpens in new window simultaneously send out signals. The sender should make sure that non-verbal cues, including the body languageOpens in new window, are concordant with the verbal message. For example, a message of welcome is generally uttered with a smile; angry words are spoken with a frown; a guest is welcomed with open arms; a boring lecture is received with drooping shoulders and the face held between both palms; etc.