6 Cs of Effective Communication

Introduction to the Six C Qualities of Effective Communication

The six Cs of effective communication are six qualitiescourtesyOpens in new window, clarityOpens in new window, concisenessOpens in new window, concretenessOpens in new window, correctnessOpens in new window, completenessOpens in new window—that are incorporated into messages to help senderOpens in new window and receiverOpens in new window reach a mutual understanding.

Whether one communicates in written or oral, or audio or visual, or audio-visual mode, incorporating the six Cs of effective communication into messagesOpens in new window is crucial for effective communication. The six C-qualities not only promote both goodwill and credence of the sender, they also help to obtain positive response from a receiver.

The six Cs of effective communication
QualityPurpose

CourtesyOpens in new window

Show concern for the receiver
Messages should be composed to reflect the receiver’s point of view and to address the needs of the receiver.

ClarityOpens in new window

Compose simple and clear messages
Compose easy-to-understand messages using appropriate words and varied sentence structure, length, and placement.

ConcisenessOpens in new window

Eliminate unnecessary words
State what needs to be said in as few words as possible.

ConcretenessOpens in new window

Use precise terms
Convey messages with precise terms and build mental pictures for the receiver through the use of specific words.

CorrectnessOpens in new window

Provide accurate information
Use references to eliminate some common communication barriers. Verify the accuracy of the message information, grammar, spelling, and punctuation. Ensure the overall appearance of the message gives a positive impression.

CompletenessOpens in new window

Provide all relevant information
Include the information necessary for the receiver to take action in response to the message.

All six Cs are equally important for effective communication. They promote goodwill and obtain positive responses from the receiver. Each C quality is treated in-depth in a designated study. Click on each to navigate through or use the links provided underneath.