What is Excitatio?

Excitatio (etymologically from Latin “excitare,” literally means “excitation”) is a rhetorical device which consists in adapting object of clearness, and vividness required to excite the audience mind’s eye in order to keep them from boredom.

In other words, Excitatio is a kind of EnergiaOpens in new window primarily achieved by adapting the instinctive laws of the human passions to fill the mind with vivid objects that appeals to the emotion.

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