Introduction to Apocarteresis

Apocarteresis is a figure which consists when one withdraws all hopes from one thing and resting them on something else.

Apocarteresis, if used correctly, is one of the strongest coalition of Appeals – mainly EthosOpens in new window and PathosOpens in new window. This figure’s effectiveness will be totally based upon the likeness of aims between the audience and the speaker. — (Gregory T. Howard, Dictionary Of Rhetorical Terms)

A Classic Example of Apocarteresis
  • “In his name the nations will put their hope.”
  • — Mathew 12:21/2
Further Readings:
Gregory T. Howard | Dictionary Of Rhetorical Terms ApocarteresisOpens in new window