Introduction to Apocarteresis
Apocarteresis is a figure which consists when one withdraws all hopes from one thing and resting them on something else.
Apocarteresis, if used correctly, is one of the strongest coalition of Appeals – mainly EthosOpens in new window and PathosOpens in new window. This figure’s effectiveness will be totally based upon the likeness of aims between the audience and the speaker. — (Gregory T. Howard, Dictionary Of Rhetorical Terms)