Conduplicatio

An Introduction to Conduplicatio

Conduplicatio (literally means “doubling”), is the literary scheme for repetition of a word or phraseOpens in new window from a previous sentence or clauseOpens in new window at the beginning of the next one; thereby emphasizing the focal idea so that it sticks to the mind of the reader, the continuous flow of thought from one sentence to the other.

Conduplicatio is usually employed for a deliberate and rhetorical purpose; it is an excellent device for sustaining focus and building up emphasis while the thoughts progresses.

Notable Examples of Conduplicatio
  • “This afternoon, in this room, I testified before the Office of Independent Council and the Grand Jury. I answered their questions truthfully, including questions about my private life — questions no American citizen would ever want to answer.”
  • William Jefferson Clinton
  • “There is no question but that this nation cannot stand still, because we are in a deadly competition, a competition not only with the men in the Kremlin, but the men in Peking. We're ahead in this competition, as Senator Kennedy, I think, has implied. But when you're in a race, the only way to stay ahead is to move ahead.”
  • — Richard M. Nixon, Opening Statement, First Debate with John F. Kennedy
  • “Fear leads to anger. Anger leads to hate. Hate leads to suffering.”
  • Yoda (Star Wars)
  • “Before I had been standing at the window five minutes, they somehow conveyed to me that they were all toadies and humbugs, but that each of them pretended not to know that the others were toadies and humbugs: because the admission that he or she did know it, would have made him or her out to be a toady and humbug.”
  • — Dickens, Great Expectation
Further Readings:
American Rhetoric: ConduplicatioOpens in new window;
Ad Herennium; Quintilian.