Group Decision Making

Understanding Importance of Group Decision Making

Cohesive groups work together to achieve the group goals. They can be considered as valuable assets to the organization if the group’s goals coincide with the organization’s goals.— Suresh Murugan
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Groups offer excellent techniques for performing many of the steps in the decision-making process. They are a source of both breadth and depth of input for information gathering. If the group is composed of individuals with diverse backgrounds, the alternatives generated should be more extensive and the analysis will be more critical.

Strengths of Group Decision-making

The following aspects identified the main advantages that groups offer over individuals in the making of decisions.

  1. More information and knowledge
    By aggregating the resources of several individuals, the group brings more input into the decision process.
  2. Increased diversity of views
    Group brings heterogeneity to the decision-making process and this opens up the opportunity for more approaches and alternatives to be considered.
  3. Increased acceptance of a solution
    The group acceptance facilitates higher satisfaction among those employees required to implement it.
  4. Increased legitimacy
    The group decision making process is consistent with demographic ideals and therefore may be perceived as being more legitimate than decisions solely made by an individual.
Weakness of Group Decision Making

Some of the major disadvantages of group decision making include the following:

  1. Time-consuming
    It takes time to assemble a group.
  2. Pressures to conform
    The desire by group members to be accepted and considered as an asset to the group can result in squashing any overt disagreement, thus encouraging conformity among viewpoints.
  3. Domination by the few
    Few people will try to dominate the group discussion. The group overall effectiveness will suffer; especially in occasion where the dominant people are mediocre.
  4. Ambiguous responsibility
    In group decision, the responsibility of any single member is reduced.